MEDIA MASSA DAN REPRESENTASI PEREMPUAN DALAM IKLAN
Anhar Fazri, dini hartati
Abstract
Mass media is a container of creativity with various functions and roles that exist within it, and of course with attention to the discussion and journalistic ethics. So also with the role displayed by women in the mass media, especially advertising. Advertising is part of promoting goods or other products, including using women as a tool to beautify the uniqueness of the woman. Women are considered a product that is easy to sell or serve as a business land for media owners, so it represents women only to sell their bodies and beauties. That way, ads featuring women as objects are sold as if sexual displays are invisible and women only play a role in the household sphere only. While the concept of Islam is very clear about glorifying women, and women have the highest degree. Therefore, the role raised today is much to harass women. Keywords : Mass Media, Representation, Advertisement, Women
DOI:
https://doi.org/10.35308/source.v4i1.739
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