TOMIRA and Belabeliku.Com as MSME Product Marketing Media in Kulon Progo Regency

Muhammad Eko Atmojo, Awang Darumurti, Vindhi Putri Pratiwi, Helen Dian Fridayani

Abstract


The Kulon Progo Regency Government has implemented various policies to improve the economy and welfare of the community, including the Bela Beli Kulon Progo program and the Belabeliku.com marketplace. This study emphasizes the importance of government policies in empowering communities through MSMEs and the marketplace to enhance the economy and improve people's living conditions. To conduct this study, the descriptive qualitative research method was used. The People-Owned Stores Economic Development Policy (TOMIRA) is a special policy that has been developed by the local government in Kulon Progo Regency to revitalize and improve the welfare of Micro, Small, and Medium Enterprises (MSMEs) in the area. The policy involves collaborating with modern stores to safeguard local products and traditional markets from the capitalist system that exists in Indonesia. The government's commitment to preserving traditional markets and local products can be seen in the Kulon Progo Regency Regional Regulation Number 11 of 2011 on the Protection and Empowerment of Traditional Markets and the Structure of Shopping Centers and Modern Stores. The implementation of this policy began in 2014 and continues to this day, with approximately 19 TOMIRA in Kulon Progo Regency partnering with modern stores the government's collaboration with modern shops involves marketing, provision of business locations, and acceptance of MSME supply from big businesses. The TOMIRA policy is an important step in improving the economic growth and welfare of the region, and it sets an example for other local governments to prioritize innovation and prioritize MSMEs.


Keywords


Policy, Local Product, Marketplace, Tomira

Full Text:

PDF

References


Andayani, A. A. I., Martono, E., & Muhamad, M. (2017). Pemberdayaan Masyarakat Melalui Pengembangan Desa Wisata Dan Implikasinya Terhadap Ketahanan Sosial Budaya Wilayah (Studi Di Desa Wisata Penglipuran Bali). Jurnal Ketahanan Nasional, 23(1), 1. https://doi.org/10.22146/jkn.18006

Asian Development Bank. (2018). Fostering entrepreneurship and firm creation in Asia and the Pacific. Retrieved from https://www.adb.org/sites/default/files/publication/446096/special-report-fostering-entrepreneurship.pdf

Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. In Sustainability (Vol. 15, Issue 2). https://doi.org/10.3390/su15021594

Gunawan, D. R., Rofiqoh, S., Ma’nunia, L., & Rohim. (2019). PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PEMBENTUKAN USAHA MIKRO. Jurnal Stia Pembangunan Jember, 1(2), 24–32.

Hanoatubun, S. (2020). Dampak Covid-19 Terhadap Perekonomian Indonesia. Journal of Education, Psychology and Counseling, 2(1), 146–153.

Indonesia.go.id. (2022). Porsi Kredit Diperbesar, Sektor UMKM Segera Naik Kelas. Indonesia.Go.Id. https://indonesia.go.id/kategori/indonesia-dalam-angka/6721/porsi-kredit-diperbesar-sektor-umkm-segera-naik-kelas?lang=1#:~:text=United Nations Conference on Trade,persen tenaga kerja di Indonesia.

Jogja.tribunnews.com (2018) Tingkatkan Daya Saing Produk Lokal, Pemkab Kulonprogo Luncurkan Marketplace belabeliku.com. Retrieved from https://jogja.tribunnews.com/2018/07/29/tingkatkan-daya-saing-produk-lokal-pemkab-kulonprogo-luncurkan-marketplace-belabelikucom.

Kristianto, F. A. N. (2015). Partisipasi Masyarakat Kecamatan Kalibawang dalam Gerakan “ Bela-Beli Kulon Progo .” Jurnal Ilmu Sosial, 12(1), 19–28.

Kominfo.kulonprogokab.go.id (2018) Kulon Progo Lakukan Pelatihan Marketplace Belabeliku.com. Retrieved from https://kominfo.kulonprogokab.go.id/web/view_berita/663/Kulon-Progo-Lakukan-Pelatihan-Marketplace-Belabelikucom

Kulon Progo Regency MSME Cooperative Service. (2021). Data UMKM yang Difasilitasi oleh OPD Kabupaten Kulon Progo [MSME Data Fostered by Regional Apparatus Organizations].

Lukiyаnа, & Yusuf, N. M. (2022). The Influence of Digital Marketing and E-commerce on MSME Marketing Performance with Entrepreneurship Orientation as Moderating. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(2), 13473–13487.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2018). Qualitative Data Analysis A Methods Sourcebook. In Qualitative Data Analysis A Methods Sourcebook (3rd ed.).

Moleong, L. J. (2012). Metodologi Penelitian Kualitatif (Ed). PT. Remaja Rosdakarya.

Patton, M. Q. (1987). How to use qualitative methods in evaluation (No. 4). Sage Publications.

Purba, M. I., Simanjutak, D. C. Y., Malau, Y. N., Sholihat, W., & Ahmadi, E. A. (2021). The effect of digital marketing and e-commerce on financial performance and business sustainability of MSMEs during COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275–282. https://doi.org/10.5267/j.ijdns.2021.6.006.

Rahmadani, A., Hakim, L., & Setiawati, B. (2019). Pengaruh pemberdayaan usaha kecil dan menengah terhadap pembangunan ekonomi masyarakat kecamatan wara kota palopo. Jurnal Administrasi Publik, 5(2), 244–261.

Ramos, A. M., & Prideaux, B. (2014). Indigenous ecotourism in the Mayan rainforest of Palenque: empowerment issues in sustainable development. Journal of Sustainable Tourism, 22(3), 461–479. https://doi.org/10.1080/09669582.2013.828730

Rifa’i, B. (2013). Efektivitas Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) Krupuk Ikan dalam Program Pengembangan Labsite Pemberdayaan Masyarakat Desa Kedung Rejo Kecamatan Jabon Kabupaten Sidoarjo. Kebijakan Dan Manajemen Publik, 1(1), 130–136.

Saheb, S., Slamet, Y., & Zuber, A. (2013). Peranan Modal Sosial Bagi Petani Miskin Untuk Mempertahankan Kelangsungan Hidup Rumah Tangga Di Pedesaan Ngawi (Studi Kasus Di Desa Randusongo Kecamatan Gerih Kabupaten Ngawi Provinsi Jawa Timur). Jurnal Analisa Sosiologi, 2(1).

Salim, A. (2006). Teori dan Paradigma Penelitian Sosial. Taira Wacana.

Subagyo. (2019). Toko jejaring habis izin di Kulon Progo dijadikan ToMiRa. Antaranews.Com.

Syafrizal, M. (2021). Web-Based SME Online Marketing System (E-Commerce). International Journal Software Engineering and Computer Science (IJSECS), 1(2 SE-Articles), 75–79. https://doi.org/10.35870/ijsecs.v1i2.599

Triyono, A. (2014). Pemberdayaan Masyarakat Melalui Community Development Program Posdaya (Pos Pemberdayaan Keluarga) Pt. Holcim Indonesia Tbk Pabrik Cilacap. Jurnal KomuniTi, VI(2).

United Nations Industrial Development Organization. (2018). Micro, small, and medium-sized enterprises in the fourth industrial revolution: Proceedings of the 2018 UNIDO forum on MSMEs. Retrieved from https://www.unido.org/publications/micro-small-and-medium-sized-enterprises-fourth-industrial-revolution.

Widiastuti, T., & Purnama, D. (2019). Community empowerment through the Bela Beli Kulon Progo program. Journal of Governance and Public Policy, 2(2), 139-150.

World Bank. (2019). MSME finance gap: Assessment of the shortfalls and opportunities in financing micro, small, and medium enterprises in emerging markets. Retrieved from https://openknowledge.worldbank.org/handle/10986/31337.




DOI: https://doi.org/10.35308/jpp.v9i2.6827

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Muhammad Eko Atmojo, Awang Darumurti, Vindhi Putri Pratiwi, Helen Dian Fridayani

Jurnal Public Policy
p-ISSN: 2477-5738  I  e-ISSN: 2502-0528  I  DOI: 10.35308
Jl. Alue Peunyareng, Ujong Tanoh Darat, Meureubo, Kabupaten Aceh Barat, Aceh 23681, Indonesia
(0655) 7110535 l +621260313742 l +6285277110911
License Creative Commons is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License