STRATEGI KOMUNIKASI RADIO DALKA FM MEULABOH DALAM DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN
Rahma Hidayati, triyanto triyanto, masmidar masmidar
Abstract
This research concludes that, Pull Strategy applied by Dalka FM is by looking for target of advertiser candidate, then send Dalka FM radio profile which inside is designed as possible. Another strategy is to include the price of the ad. It is intended that the advertiser becomes interested in contacting and responding to the offer letter, or by visiting the prospect's business premises or face to face immediately and approaching to offer direct advertising. Push Strategy to encourage advertiser interest into a desire to work together by providing spot bonuses or views for advertisers. Pass Strategy to expand marketing and create public opinion and positive image by holding events on air and off air, held events in the form of field activities to get closer to the community. Keywords: Communication Strategy, Dalka FM Radio, Advertisement.
DOI:
https://doi.org/10.35308/source.v4i1.740
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