Peningkatan Kapabilitas Inovasi Teknis dan Bisnis Melalui Pendampingan di KOBAMIE Jaya Kendal
Abstract
Innovation plays an essential role in business processes. Therefore, every entrepreneur must understand the critical characteristics of his business so that he is able to determine the direction of business innovation that the company will develop. Based on this, this service aims to increase the business innovation capabilities of cake and noodle artisans who are members of JAYA's KOBAMIE (Bakery and Noodle Cooperative) located in Weleri District, Kendal Regency. This activity was carried out using both technical training methods related to the development of noodle product innovation and bread product innovation with sources from PT Sriboga Ratu Raya. Meanwhile, business innovation training was delivered by the Faculty of Economics team at Semarang State University. This activity received a positive and enthusiastic response from KOBAMIE JAYA Members so it is hoped that entrepreneurs can compete superiorly through technical and business innovation assistance in this series of community service activities. Furthermore, it is also expected that after carrying out this service process, it will be able to increase innovation capabilities in the cake and noodle maker business that are members of KOBAMIE JAYA, Kendal Regency.
Keywords
Full Text:
PDFReferences
Abbing, E. R. (2017). Brand-driven innovation: Strategies for development and design. Bloomsbury Publishing.
Akman, G., & Yilmaz, C. (2008). Innovative capability, innovation strategy and market orientation: An empirical analysis in Turkish software industry. International Journal of Innovation Management, 12(01), 69-111. doi:10.1142/s1363919608001923
Cho, H., & Pucik, V. (2005). Relationship between innovativeness, quality, growth, profitability, and market value. Strategic Management Journal, 26(6), 555-575. doi:10.1002/smj.461
Darroch, J. (2005). Knowledge management, innovation and firm performance. Journal of Knowledge Management, 9(3), 101-115. doi:10.1108/13673270510602809
Day, G. S. (1999). Creating a Market-Driven Organization. MIT Sloan Management Review, 41 (1), 11-22. Retrieved from https://repository.upenn.edu/marketing_papers/402
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30-45. doi:10.1177/002224299806200403
Hult, G. T., & Ketchen, D. J. (2001). Does market orientation matter?: A test of the relationship between positional advantage and performance. Strategic Management Journal, 22(9), 899-906. doi:10.1002/smj.197
Karabulut, A. T. (2015). Effects of innovation types on performance of manufacturing firms in Turkey. Procedia - Social and Behavioral Sciences, 195, 1355-1364. doi:10.1016/j.sbspro.2015.06.322
Lau, A. K., Yam, R. C., & Tang, E. P. (2010). The impact of technological innovation capabilities on innovation performance. Journal of Science and Technology Policy in China, 1(2), 163-186. doi:10.1108/17585521011059893
Lin, H. (2007). Knowledge sharing and firm innovation capability: An empirical study. International Journal of Manpower, 28(3/4), 315-332. doi:10.1108/01437720710755272.
Olsson, A., Wadell, C., Odenrick, P., & Bergendahl, M. N. (2010). An action learning method for increased innovation capability in organisations. Action Learning: Research and Practice, 7(2), 167-179. doi:10.1080/14767333.2010.488328
Lippman, S. A., & Rumelt, R. P. (1982). Uncertain imitability: An analysis of Interfirm differences in efficiency under competition. The Bell Journal of Economics, 13(2), 418. doi:10.2307/3003464
Romer, D. (2019). Advanced macroeconomics (10th ed.). New York: McGraw-Hill Education
Zawislak, P. A., Cherubini Alves, A., Tello-Gamarra, J., Barbieux, D., & Reichert, F. M. (2012). Innovation capability: From technology development to transaction capability. Journal of technology management & innovation, 7(2), 14-27. doi:10.4067/s0718-27242012000200002
DOI: https://doi.org/10.35308/baktiku.v5i1.7005
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Teuku Umar
darmabakti@utu.ac.id
(0655) 7110535 I +625372609407 l +6282322266622
Jl. Alue Peunyareng, Ujong Tanoh Darat, Meureubo, Kabupaten Aceh Barat, Aceh 23681, Indonesia
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.